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Types of Research

Research methods are broadly classified into two paradigms, each with distinct strengths:

            Quantitative Research
            Uses numerical data and statistical analysis
Emphasises objectivity and replicability
Examples: experiments, surveys, meta-analyses

          

            Qualitative Research
            Uses text, interviews, and observations
Emphasises depth and contextual understanding
Examples: case studies, ethnography, thematic analysis

          

Mixed Methods

Combines both approaches — increasingly common in modern research to triangulate findings and strengthen conclusions.